One of the strategic initiatives named in the Reach for Three Million Plan is to raise Freedom from Hunger's profile so that more people know about our work and become engaged in our mission to bring self-help services to millions of people. Part of that work is to get featured more often in the press. Porter Novelli, the global PR firm, is working on a pro bono basis with Freedom from Hunger and has helped us make the most of every opportunity. In less than one year, Freedom from Hunger has received attention from dozens of press outlets, including: the BBC, Reuters, the Wall Street Journal, the Press Trust of India, Los Angeles Times, Working Mother Magazine, PR Week, Philanthropy News Digest, Business World, the Phoenix Business Journal, the Sacramento Business Journal, NPR, Capital Public Radio, Sacramento Magazine, Entercom Radio, and many local newspapers, radio stations and TV stations.